VICTORIA MUTUAL BANK UK CAMPAIGN

VM Group UK CEO, Leighton Smith shares a welcome

SIEGE Services

Siege Deployed: Ideation, Project Management, Event Management, Brand Partnerships, Press & Media Relations, Guestlist Management, Content Production and Marketing.

Project Intel

SIEGE partnered with VM Group UK, the British arm of Victoria Mutual Group Jamaica, to launch an exclusive campaign targeting millennial and Gen Z Caribbean audiences. With over $1 billion in assets, VM Group offers wealth management, asset management, and property services, but needed a fresh approach to engage the next generation.

SIEGE curated a high-impact cultural engagement experience at Piano House Brixton, drawing 200 guests for an immersive introduction to the firm’s vision and capabilities. Group CEO Courtney Campbell led the charge with a powerful keynote, joined by senior executives Paul Elliott (CEO, VM Building Society), Rezworth Burchenson (CEO, VM Wealth Management & VM Investments Ltd), and Leighton Smith (VP, VM Building Society & CEO, VM Finance Ltd), who shared insights on the company’s global impact.

Mission Results

• 200+ attendees engaged in the live experience

• 30,000+ social media impressions

• New audience engaged