POUR MINDS PODCAST UK ACTIVATION
- Feb 24
- 1 min read
SIEGE Services
Siege Deployed: Project Management, Press & Media Relations Outreach, Brand Partnerships, and Activation Strategy.
Project Intel
85 South Media’s Pour Minds Podcast, hosted by Drea Nicole and Lex P, launched their debut UK press run with SIEGE leading the charge. We secured high-impact placements on top British podcasts, including 90s Baby Podcast, Madame Joyce’s Cocktails and Takeaways, In My Opinion Podcast, and Uncut Podcast—strategically positioning Pour Minds in front of key UK audiences.
Beyond media, we orchestrated exclusive brand collaborations. Pour Minds featured Love Island favorite Whitney Adebayo on their show, partnered with luxury fashion brand Yagi for a special collaboration shoot, and connected with top London jeweler LB Jewellers for an exclusive engagement.
Mission Results
500,000+ views on Youtube across all podcast features
10 million+ social media impressions from podcast episodes
2 strategic brand partnerships secured
Recap photos of Pour Minds with top UK Podcasts
In collaboration with We Are Here Here
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