NIKE FUTURE FORWARD
- Feb 24
- 1 min read
SIEGE Services
Siege Deployed: Venue Seeding and Venue Partnership.
Project Intel
Nike launched a weekend takeover in London, blending wellness, creativity, and sport with athlete panels, workshops, and high-energy activations—culminating in an unforgettable music experience at Pop Brixton. SIEGE identified Pop Brixton as the ideal venue, securing the partnership and guiding execution to ensure a seamless collaboration between Nike, Pop Brixton, and key partners.
Mission Results
Strategic alignment of Pop Brixton with a global sports brand
1,000+ event attendees immersed in the experience
London rapper Knucks and international music sensation Rema take the stage at Pop Brixton
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