NHSBT MARKETING CAMPAIGN

SIEGE Services

Siege Deployed: Ideation, Project Management, Talent Sourcing, Content Production and Marketing.

Project Intel

SIEGE launched "FOR THE LOVE", a bold campaign designed to redefine blood donation outreach within the Black community. The mission was to humanize the cause—showcasing that those in need are not just statistics, but sisters, mothers, fathers, and brothers.

To bring the vision to life, we collaborated with acclaimed artist Enny, who created a custom campaign song to accompany the visuals. The campaign was shot in real-world settings, featuring authentic stories to resonate deeply. It was then amplified through a targeted digital rollout, including social media ads and 50+ OOH digital placements across London.

Mission Results

• Campaign video advert

• Photo campaign advert

• Custom soundtrack by Enny

• 300,000+ social media impressions

• 50+ OOH digital placements across London

• Estimated 20,000+ OOH viewership

Campaign video featuring exclusive song artist Enny