NHS BLOOD AND TRANSPLANT CAMPAIGN

SIEGE Services

Siege Attacks Deployed: Ideation, Project Management, Event Management, Content Production and Marketing.

Project Intel

SIEGE was enlisted by NHS Blood and Transplant (NHSBT) to launch a high-impact campaign promoting "Give Blood, Save Lives" to the 18-35 demographic in South London.

To drive engagement, we activated culturally connected influencers Gina Nipah and Cassie Amelier, who registered to donate and amplified the message across social media. The campaign was designed to break barriers and build trust within Black communities, ensuring the message resonated with authenticity and urgency.

Mission Results

• 50,000+ social media impressions

• 2 high-impact influencer activations

Influencer Gina Nipah poses to help save lives

Influencer Cassie Amelier poses to help save lives