MICHAEL WARD ACTIVATION

Michael Ward atop of Mas Band Utopia

SIEGE Services

Siege Deployed: Project Management, Brand Partnerships and Activation Strategy.

Project Intel

Each year, SIEGE embeds global stars into Notting Hill Carnival, ensuring high-impact cultural moments. For this year’s campaign, we orchestrated a unique carnival experience for actor Michael Ward, aligning with our sustainability-driven partner, Cano Water.

With sustainability as the core mission, Cano Water was the perfect ally, integrating eco-conscious messaging with the energy of Carnival while reinforcing brand visibility through strategic product distribution.

Mission Results

• Global celebrity presence at Notting Hill Carnival

• 1,000+ reusable Cano Water cans distributed

Special thanks to Utopia Mas Band and Flagz Mas Band