GETTY IMAGES CAMPAIGN

Wunmi Bello poses for promotional scene

SIEGE Services

Siege Deployed: Project Management, Talent Sourcing, Research and Strategy.

Project Intel

Getty Images partnered with The Mailroom to create a strategic and culturally driven exploration of its legendary Black Culture Collection. SIEGE was enlisted to lead research, project management, and talent sourcing to bring the campaign to life.

Boxing star Joshua Buatsi, presenter Wunmi Bello, and entrepreneur Alexander Amosu were selected to dive into the Getty archives, uncovering and sharing the depth of Black cultural history through their own lens.

Mission Results

• x3 campaign episodes produced

• 100,000+ social media impressions

Josha Buatsi campaign episode

Wunmi Bello campaign episode