BUMBU RUM INFLUENCER ACTIVATION

Tennessee Thresher poses with a bottle of Bumbu Rum

SIEGE Services

Siege Deployed: Project Management, Brand Partnerships and Product Placement.

Project Intel

SIEGE partnered with Sovereign Brands' Bumbu Rum to embed the brand at the heart of UK entertainment culture. We executed a strategic rollout, securing product placements on top YouTube podcasts and leveraging influencer collaborations to maximize visibility. Key activations included Spill The Juice, featuring top UK influencers like Tennessee Thresher, MLavontelle, and more—ensuring Bumbu became the drink of choice in the scene.

Mission Results

• 300,000+ YouTube views across placements

• 5 million+ social media impressions

• Strategic alignment with top UK influencers

Special thanks to  Spill The Juice,