BUMBU RUM FESTIVAL ACTIVATION

SIEGE Services

Siege Deployed: Ideation, Project Management and Event Management.

Project Intel

SIEGE partnered with Sovereign Brands' Bumbu Rum to bring a premium brand experience to Amafest, the UK’s leading Amapiano festival. The mission: introduce Bumbu to a new audience through an immersive festival activation. We executed product tastings, a VIP lounge experience for special guests and performers, and exclusive content pieces featuring both talent and festivalgoers—securing Bumbu’s place in the Amapiano scene.

Mission Results

• 100,000+ social media impressions

• 1,000+ festival attendees engaged in product tastings

• 10 exclusive interviews with talent and audience